Volume : 4 Issue : 2
From Dock to Dish: Why Verified Storytelling is Seafood’s Next Competitive Advantage
Frankie Terzoli
ABSTRACT
Seafood is one of the most premium categories in the global food system – and one of the most trust-sensitive.
It is also one of the most credibility-challenged.
Despite representing an estimated USD 850 billion global industry, seafood continues to operate in an environment shaped by species mislabeling concerns, origin ambiguity, unverifiable freshness claims, sustainability fatigue, regulatory pressure, and tightening retail margins.
The paradox is clear: Seafood commands premium perception, yet too often competes with commodity confidence.
That gap is not a marketing problem. It is an infrastructure problem.
