Electronic Communication and Public Relations in Secondary Education: A Quantitative Study
Anastasios Vomvas * and Maria Kouziaki
ABSTRACT
This quantitative study exαmines the pivotal role of electronic communication (EC) and public relations (PR) within secondary education institutions. In an era of rapid digital transformation, educational organizations increasingly integrate modern communication practices to enhance transparency, collaboration, and active engagement within the school community. The research, based on a quantitative analysis of 196 educators and administrators, investigates perceptions regarding the frequency and effectiveness of digital tools using descriptive statistics, correlation analysis, and regression modeling. Key findings reveal a universal adoption of EC, with 72.96% of participants reporting daily use and 75.51% evaluating its effectiveness as high. Advanced statistical analysis through Multiple Linear Regression ( R² = 0.538 , p < 0.001 ) indicates that perceived effectiveness and frequency of use are the primary predictors of overall satisfaction. However, the study identifies significant institutional gaps, such as the absence of an official electronic communication protocol for crisis management (59.69%) and heightened concerns regarding data breaches (82.65%). The study concludes that there is an urgent need to establish unified communication strategies and provide continuous staff training in digital security and ethics.
